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Thriving Through Efficiency: Navigating Hotel Labor Shortages with Back Office Automation in 2023

Editor’s note: After expanding to include a suite of data solutions for hotel owners and operators, MDO (myDigitalOffice) rebranded to become Otelier in February 2024. Please excuse any brand inconsistencies in the content below.

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Learn from Otelier Hospitality Data Evangelist Jason Freed’s insightful article in LODGING Magazine, highlighting the pivotal role of back office automation in the hotel industry’s quest for efficiency amid labor shortages. As 2023 is dubbed the “Year of Efficiency,” discover how automation tools streamline operations, from guest interactions with self-service kiosks to back-office communication. 

Despite the overall U.S. economy adding 517,000 jobs at the beginning of 2023, the leisure and hospitality sector remains understaffed with two million open jobs, according to the U.S. Travel Association. Meanwhile, 79 percent of hoteliers say their hotels are understaffed, and 81 percent are unable to fill open positions, according to American Hotel & Lodging Association (AHLA) research.

With the labor shortage showing no signs of improving, hoteliers are focusing on finding creative ways to increase efficiency with smaller teams. For many, automating manual processes has become critical for operational success.

2023 Is the Year of Efficiency

The hospitality industry bounced back from the pandemic shutdown faster than many expected, and now, after three years of growth, owners and operators are feeling optimistic about their businesses. Even though there are still some challenges, such as a smaller labor force and higher wages, the industry is on solid ground.

However, it’s natural for year-over-year growth to slow down when you’re starting from near zero. In 2023, demand and top-line revenue growth are expected to soften, and many leaders are calling it the “year of efficiency,” shifting their focus to managing expenses and bottom-line growth.

Read the full article on to learn how digital tools enhance accuracy, reduce errors, and contribute to a more sustainable and cost-effective hotel operation, offering a strategic solution for the challenges faced by the industry.


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