Recently, in Hospitality Upgrade, hospitality technology veteran Doug Rice published an article titled, “Supercharging Hotel Sales & Marketing,” in which he named Otelier among several hospitality technology companies helping operators overcome major challenges in measuring sales account performance.
A key component of the article focuses on the challenges and solutions related to measuring sales account performance across hotels with fragmented systems, especially when different properties use various Property Management Systems and Sales and Catering Systems. Otelier’s Intellisight product is highlighted as a solution that addresses these challenges, offering benefits such as:
- Comprehensive Account Performance Measurement
- Demand Indicators for Function Space
- Revenue Management for Groups and Meetings.
“This has long been what revenue management tools do on the transient side; it can be very useful especially for hotels whose revenue management systems do not cover groups and meetings,” Rice wrote.
He says Intellisight offers a streamlined way for sales and marketing teams to better understand and forecast demand, enabling more strategic pricing and improved account performance measurement, even in environments with diverse or fragmented systems.
Read the full article here.
